![]() Icy Ropes uses five screenshots in the Apple App Store. It may be beneficial to further emphasize these features in the screenshots, via both the in-app imagery and supplementary callout text to highlight the challenging, skill-based aspect of the app outside of its casual tapping mechanics. However, Icy Ropes requires skill to avoid obstacles along the way- something that is hard to see at a brief glance. At a glance, it looks like various images in a game where you move from platform to platform. Fast communication through images is critical in getting users to convert when they are quickly scrolling through search results.Īdding stylized text to the screenshots can also clear up how the gameplay unfolds. While the gameplay is simple by design and the text cuts are brief, these small changes can more quickly and effectively convey what the app is all about to the user. This is a stark contrast from the App Preview video, which has brief transition slides between scenes containing explanatory text. While these screenshots give a general idea of the game, they are direct in-app screenshots that have no additional elements to immediately communicate what is happening to the user. The next image shows over 30 unlockable characters, followed by three more in-action jumps in the game, one of which is falling, all with different characters. In the case of Icy Ropes, the first screenshot is of one character in motion, jumping to another cliff, setting up the main game mechanic. But do their screenshots communicate this in an effective, compelling way? Conveying FeaturesĪpp Store Screenshots should convey the core gameplay of the app, along with unique functionality that sets it apart. Control two climbers tied together by a rope, tap to jump from cliff to cliff, try not to fall, collect coins, and avoid obstacles like ice and snakes. Icy Ropes is a casual mobile game set in icy mountains, featuring a wide variety of characters to unlock. In today's App Store Spotlight, we look at Icy Ropes, a casual game featured in Apple's "Tap Til You Win" Today Tab collection, to see if their screenshots are as tap-inducing as Apple's collection name implies. Compelling, informative visuals that are relevant to users’ searches can make or break success. App Store Screenshots can mean the difference between a user tapping on your app to download or passing you up for a competitor. ![]()
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